The institution to produce and distribute my magazine.

For my magazine publisher i have chosen IPC media because they have produced many well known magazines on the shelves in britain today. Almost two thirds of the females in britain purchase magazines published my IPC media  and 44% of men in britain purchase them . Just these figures alone show me that this would be an impressive place to have my magazine published. They produce both NME and UNCUT which shows they know how to advertise and make magazines of the indie genre sell. Also i would choose IPC media because they produce 2 indie music magazines that sell really well in the shops. This means they must know how to make the magazines the similar genres but also different enough for people to like reading both. This is exactly what i would need to make my magazine to succeed, because i would use these magazines as a framework but then work on its unique selling point to make it sell as well or better than NME and UNCUT. This big corperation would also help alot from  an advertising point of view. They could get my magazine out there trying to sell more than the competition by proper advertising and making sure my magazine is heard of. This is because to mkae money it cant just be out there it needs to become known so this company would make sure my magazine was getting advertised in many other forms of media .