Monday, 22 November 2010

Figures of my chosen genre

To make sure the genre i have chosen which is indie is actually popular and appeals to its target audience i did some research and found the figures for music magazine sales in the year 2005.
ABC average monthly/weekly figures                                                                                                        

01. Q - 168,547
02. Mojo - 120,530
03. Uncut - 110,052
04. NME - 76,792
05. Kerrang! - 76,165
06. Total Guitar - 52,183
07. Classic Rock - 50,027
08. Metal Hammer - 44,047
09. The Word - 34,753
10. Guitarist - 29,152
11. Rock Sound - 23,027
12. Guitar Techniques - 20,561
13. Rhythm - 10,434
As you can see Q which is an indie magazine is at number one. This shows it has loyal fans because there is only Q and NME that are weekly magazines, and people consistently buy the magazines which shows they have appealed to their target audience.

All of the magazines listed are amongst the most popular magazines on the shelves . Q is at the top showing it is quite clearly the most popular magazine in the UK at this time. Ryhtym is down at the bottom with just over 150,000 less sales than Q. This shows that rythym isnt a popular magazine or it could just be said that the people who like that particular music arent as loyal as indie music fans.
Many people buy indie magazines every week or month however often they are made. But the suprising thing to see is that there is no indie band in the UK top 40 at the moment. It may have a loyal target audience but it is outnumbered amazingly by fans of RnB and hip hop and even pop fans who help to get their favourite music into the charts. But when we look at popularity of music magazines the RnB or hip hop magazines are alot more unpopular than the indie and rock magazines.

The target audience is very important for music magazines to succeed. They need a target audience so they know who to aim for with their articles and bands that they portay in their magazines every week. The target audience for my magazine will be for all genders above the age of 15.

 Seeing these numbers makes me sure that  i chose the right genre because it seems to automatically have a selling point and will make  money if i can find a difference between the magazines around now and then mine. This difference is going to be my unique selling point.

1 comment:

  1. Some nice research, Danny, but can you also add a bit stating what these circulation figures suggest regarding your magazine - what does it suggest about the financial success of a magazine such as yours?

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