For a magazine to do well it has to have its own unique selling point to make it shine above the competition. For a new indie magazine to shine above all the competition such as NME ,Q , mojo and so on, they need to really find a way to make people take interest. For my magazine i am going to try and make it appeal to women more than most do now. I think there is a growing fan base for indie music consisting of alot of women. Most concerts i go to at the moment seem to have an even amount of males and females. If i made my magazine portray more women artists it could be a strong unique selling point.
I am also going to try and portray more black people in my magazine. This could make it appeal to more races than just whites. There are many good black artists out there that arent portrayed as much in indie magazines ,so for an indie magazine to attract more black fans it should portray more of these artists which is what im going to try and do with my magazine.
Don't forget that the genre of music is also part of your USP. You need to ensure that your magazine does cater for the female indie fan - a mixed band?? You could add some images/ analysis of an issue of Kerrang to show why you think it is more male orientated - assess a front cover and contents page???
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