To work out my target audience in more detail i need to look at demographic and psychographic profiling techniques. My magazine genre is indie. So im going to work out what the target audience should be and how i can improve my magazine by
To do this im going to use GRASS.
Gender- The typical indie magazine such as Q and NME appeal to and cater for males. It is very male orientated especially with the artists that appear in the magazines. But in recent years i have begun to notice a big rise in females who are real indie music fans and buy music magazines religiously. So when i come to make my music magazine i will make sure it caters for girls just as much as it does lads. This way i think it could attract even more females to buy indie magazines because there is definatley a much larger girl following in indie music now than there was years ago.
Race- I think most indie music magazines are aimed at white people. Most of the artists who are portrayed in these magazines are of white ethnicity. This is just how this genre is. Just like RnB and hip hop magazines appeal more to people of black ethnicity. For my music magazine which is going to be indie is mainly going to portray white people because of the band i am including.
Age- Most indie magazines aim to mainly teenagers from the age of 14 onwards. For my magazine i will aim for ages 15-20. I think these are the ages were most people start really getting into their certain genre of music whichever genre it happens to be. I also think that these are the ages were most people attend concerts and begin to buy music magazines.
Socio economic status-Most indie music is aimed at students. Students seem to enjoy this genre of music and are intrested in going to concerts. So my magazine will be mainly aimed towards students on order to sell well .
Special interest- For an indie magazine the special interest has to be in this genre of music. The audience have to really enjoy indie music to want to buy the magazine. They would have to be intrested in buying/ downloading music that is linked with this genre of music magazine. They would also have to be intrested in live music and enjoy going to college because the magazine will include alot of reviews.
Socio Economic Status - your audience is likely to be mainly students or new earners - bands D and e? May mean that you don't want to price it too high or sell it once a month rather than weekly to suit their budgets?
ReplyDeleteSpecial Interests - would they also enjoy live music? buying/ downloading music? playing music themselves?
Try and expand these two categories and add a comment at the end saying why it is important to know who your audience is and how it will help you make a successful product.
Can you add some images of your typical target audience members to liven this up a little?
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